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The Gambling Industry
The global online gambling market size was valued at USD 53.7 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 11.5% from 2020 to 2027.
However, online casinos face a wall of advertising restriction and stuggle to grow their brands. From our experience with some of the fastest growing casinos in Asia, we have put together a complete guidelines and set of tools to aid in building casinos brand and scaling online casino business despite and through restrictions.
In order to grow, you need to understand the local behaviour for different countries. For example, the online behaviour of players in Vietnam are towards slots and fishing where it made up of 60% of the entire game category in Vietnam, while it’s about 30-40% of players in Malaysia are into sports book and live casino.
After knowing the audience in each of the target countries, then it is crucial to identify which platform has the biggest audience of potential players. In most countries, Facebook seems to be a key channel for players acquisition. Note that VIP players are mostly acquired through word of mouth and referral.
Why work with Kasino Marketing The #1 Casino SEO Agency
SEO
Based on industry standards and casino data research (Research), 95% of online casinos in Southeast Asia rely on search engine organic traffic to acquire casino players.
Further to this survey and others, inspecting Google analytics data of over 60 casinos, demonstrates that organic search engine rankings, achieved through an investment in SEO, makes up at least 50% of the casino traffic of new visitors.
Furthermore, the quality of users that comes from Google are of much better quality if compared to other channels. Among all the marketing channel, Google organic traffic contributes to the most pages / session and average session.
SEO is definitely essential for online casino businesses, and many realize this. This is why most keywords are difficult to rank in top 10.
Among all the marketing channel, Google organic traffic contributes to the most pages / session and average session.
SEO is definitely essential for online casino businesses, and due to the same reason most SEO keywords are difficult to rank in top 10.
This is one of the hottest keyword in the online casino space, 918kiss with 26,000 searches / month and has an Ahrefs keyword difficulty of 62.
Most of the profitable keywords usually are within a similar range of difficulty. This therefore requires hiring an SEO agency that is focus on casinos, knows the keywords, understands the difficulties, and most importantly has an ability to deliver results within the space.
Talk to our team and develop a custom SEO strategy and start scaling your casino business.
SEO for online casino
Google PPC
In most countries, Google Ads required advertiser to have gaming licensed in order to run ads. Google will not allow ads to run in restricted countries such as Thailand, Malaysia and Indonesia.
However, it is still possible to run Google Ads with cloaking technologies and safe page methods. Normally, cloaked campaigns would last for around least 2-3 months before they trigger a manual reviewer to audit the account and target web page.
Google display network campaigns tend last longer compared to search campaign and can last more than 3 months.
With our in-depth Google Ads optimisation process, most campaigns are dripped over several days to a safe-page, before cloaking takes place and users are redirected to the actual casino site.
Most advertising platforms have 2 rounds of approval, the very first round of ads approval is done through A.I. This means the A.I crawler will go through the page and extract all the content written on the page and do necessary disapproval based on the results.
The second round of checking, is done by a human - referred to as a ‘manual check’. When this happen, very high chance that your Google ads account will get disapproved / flagged when they see content mismatch to the keywords.
Our understanding of this flow, allows us to run advertising campaigns for our casino clients and bypass restrictions in any country.
At Kasino Marketing, we have helped more than 20+ online casino operators to scale google ads campaign with our world class Google ads strategy. Whether it is helping get a Google Ads account, or looking for some help in running Google ads campaign for online casinos, contact us today and get complimentary consultation!
Regardless of which country you are targeting, chances are your target audiences are basically on and using Facebook and Instagram.
Malaysia as an example, 23.1 million active users in 2020 with a entire country population at 31 million. That means 71% of entire Malaysians are online on Facebook everyday.
(Source)
https://www.statista.com/statistics/490484/number-of-malaysia-facebook-users/
You can’t deny the fact that Facebook has everyone on the platform and is the #1 channel to advertise for online casino.
But due to the fact Facebook doesn’t allow any online casino ads on their platform has been a difficult challenge for most online casino operator.
Then how can this be achieved? Just like with Google Ads, Facebook Ads could work with proper cloaking technologies and with safe-page strategies.
Since Facebook Ads works better towards lifestyle content, directly advertising online casino games can get your account flagged very fast. This is why some professional advertiser would use fake news to FB users to a conversion funnels. Fake news works wonders if done right, but it’s extremely difficult to create a good fake news that will get you good conversion rate.
Most Facebook Ads account last about 2-3 months, before they can banned. Normally the ban gets triggered by a manual check or when the ads were flagged by too many users.
That is why most professional casino ads specialist will need to farm accounts few months in advanced prior to launching the ads.
One common issue with buying these farmed accounts is that most aged Facebook ads account haven’t been properly warmed up at the farming stage. For example, credit card information mismatch, not much advertising history, getting flagged during warming stage, logging in from multiple IP address. All these can hurt the account’s ability to run good ads.
At Kasino Marketing, we have been supplying quality Facebook Ads account to major online casino operators worldwide. Speak to us today to get complimentary consultation on how to scale your online casino marketing.
Running Facebook Ads for Casino
If you are running online casino business but have not implemented affiliate marketing, then you are missing out on a significanst opportunity.
Affiliate marketing is one of the biggest marketing channel for online casinos. From our experience, it is very common for affiliate marketing to drive at least 25% of total registration and number of deposit.
However, recruiting affiliate marketers is difficult because the good ones are usually very comfortable with the commission payout of their existing casino partners. This is as most online casino operators pay somewhere between 20% to 40%, and some are paying 45% for top marketeers and for this same reason, they are reluctant to try out new online casino affiliate.
This is why, if you are considering to contact affiliates, you have to make sure your website converts well and that your commission offer and terms are appealing. This includes such things as:
Fast payout
Good commission tracking.
Good affiliate marketing support
Strong branding
Great reward tiers system.
Affiliate marketing
Want to learn more?
Contact us today
We 
our clients
We have produced killer results for many casinos and managed campaigns of large ad spend. We don’t just deliver PPC services but also an insightful strategy to scale better.
When clients work with us, they can expect only the best. Our team has experience growing casino brands into well established brands.
We are a group of passionate marketers that always explore and look for better strategies, we conduct a weekly in-house experiments to ensure our clients get the latest and best strategies. We know how to scale campaign and maintaining ROAS (Return on Ad Spend).
Transparency,
something we are proud of
At Kasino Marketing // , we report everything that is happening with on-page SEO, backlinks, and within your PPC accounts.
We believe transparency is key to growing our agency, especially when it comes to PPC campaigns that needs a lot of adjustments and fixing. Rather than just showing good metrics, we also show you the challenges. Getting the client involved in the journey of optimizing their PPC campaign seems to build relationships. Something we care much about.
Frequently asked questions.
We ask our clients to sign up for a 3 month campaign, with a 30 day exist clause.
Due to Google and FB ip detection policies, we cannot offer direct access. But we can, and do take regular screenshots.
No, we do not. We charge a fix amount based on the level of spend.
Anywhere from 2K USD a month up to 30K
We focus on Google Ads and FB ads.
In most cases, it would be best to use an aged Google Ad Account.
Updates from us on whatsapp or skype can occur daily. We answer any and very question.
No, there are no extra fees beyond our fixed agency fees.
We send a proposal/quotatino. After receiving a signature, we send an invoice. Once the invoice is settled, we start working on setting up a campaign.
It normally takes 1 week to start showing ads.